![How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing](https://miro.medium.com/v2/resize:fit:800/0*22BWmHAfV4ZZl45K.jpg)
How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing
![How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing](https://miro.medium.com/v2/resize:fit:800/0*2arXstcxNkdmmnUK.jpg)
How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing
![Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon - The Boston Globe Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/KVVLXABEMAI6PPYWINHOYKLAQM.jpg)
Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon - The Boston Globe
![kyle on Twitter: "Hey @adidas, I don't think this is the best subject line for an email...... https://t.co/aByzQDS1Bf" / Twitter kyle on Twitter: "Hey @adidas, I don't think this is the best subject line for an email...... https://t.co/aByzQDS1Bf" / Twitter](https://pbs.twimg.com/media/C9tY1BzXsAAYobf.jpg)
kyle on Twitter: "Hey @adidas, I don't think this is the best subject line for an email...... https://t.co/aByzQDS1Bf" / Twitter
![Robin Dich on Twitter: "My friend received this email from Adidas after the Boston Marathon... I don't know how an advertising team doesn't catch this. https://t.co/Fe16Z4Hnvq" / Twitter Robin Dich on Twitter: "My friend received this email from Adidas after the Boston Marathon... I don't know how an advertising team doesn't catch this. https://t.co/Fe16Z4Hnvq" / Twitter](https://pbs.twimg.com/media/C9tbuenUIAE4e3o.jpg)