For Adidas and rivals, sponsorships are good business - The Columbian
The Creation Of Adidas Hockey: Forging A New Way To Relate To Consumers, NHL
NHL jersey advertisements - Everything you need to know before the 2022-23 season begins - ESPN
Adidas takes over from Reebok as US ice hockey sponsor - BBC News
Adidas and Women's Sports Foundation Announced as Team Sponsors for the Secret® Dream Gap Tour Plus CBC Sports Added as Streaming Partner
Adidas hand over hockey kit – A News Blog by SA Sports Trader
Reebok passes the NHL puck to Adidas | Fortune
adidas | Great Britain Hockey
Sponsorship deal with Adidas means changes coming to NHL jerseys, but nothing drastic yet - The Hockey News
The Rink - Blackhawks announce helmet sponsor, 100% player vaccination rate
NHL teams to wear new adidas jerseys starting opening night on Oct. 12
NHL taps fanatics as official jersey supplier, replacing Adidas | Fox Business
NHL jersey patch, NBA virtual ads will clutter sports sponsorships in 2023
Sponsorships - Specialist Sports
Adidas to end NHL jersey partnership after 2023-24 season | SportBusiness
20 Adidas Sponsored Athletes Of All Time
Adidas blijft hockey-sponsor | MarketingTribune Sponsoring
Sponsorship deal with Adidas means changes coming to NHL jerseys, but nothing drastic yet - The Hockey News
NHL's Great Hits: Helmet Sponsors | Blinkfire Blog
Adidas, NHL decide against extending kit supplier deal beyond 2023/24 season | SportsMint Media
NHL AND ADIDAS UNVEIL NEW UNIFORMS FOR 2017-18 SEASON | NHLPA.com
NHL Jersey Ads Approved for 2022-23 Season as League Joins NBA, MLS – Sportico.com
List of Adidas sponsorships - Wikipedia
The Creation Of Adidas Hockey: Forging A New Way To Relate To Consumers, NHL
Mixed feelings for NHLers as league milks jersey ads for revenue | CBC Sports
NHL ensures teams will have full flexibility to maximize jersey sponsorships | SportBusiness
